May
10
TiVo-Millward Brown Pact Lets Advertisers Get Granular
Posted in: Uncategorized
NEW YORK (AdAge.com) — In another sign that advertisers are growing more interested in determining what types of people watch their ads — rather than just how many — market-research shop Millward Brown is partnering with TiVo in an effort to pair information about specific segments of consumers with data on how people watch television.
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