Hasta La Creative!

For whatever reason, the company is reversing strategy, folding Blueberry Toast Crunch and Strawberry Toast Crunch into what’s being touted as the “Toast Crunch family.”

“With the similarities to products in the Toast Crunch family, from a marketing perspective it makes it easier for us to introduce these products to more people and it reaffirms that they taste great,” General Mills said in a statement. “It will also allow us to create fun marketing integrations now that the Toast Crunch family is expanding.”

Walrus worked on the launch of Tiny Toast. While the brand was given its own webpage, Facebook, and Instagram accounts, nothing appears to have been posted in months. Joan now handles the Toast Crunch business, General Mills said.

Continue reading at AdAge.com