Hasta La Creative!

With fewer than 5 million users, it’s a minnow among big fish like Pandora, Spotify and Clear Channel’s iHeartRadio, as well as presumed giant iTunes Radio.

But Long Island City, N.Y.-based Songza has built a buzzy little existence with an entirely different take on a music service. You don’t pick songs or albums at Songza. Indeed, there are none to be seen. Instead, you pick a mood, an activity or a state of mind. Tell Songza what you’re doing and a staff of 50 DJs, musicologists and music nerds give you three playlists to choose from.

“Our objective is serving users’ needs for what they are doing right now,” said CEO Elias Roman, 29. “We view ourselves as that thing that makes what you are doing better.”

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