Dec
01
Time Overtakes Cosmo as Big Brand on Campus
Posted in: UncategorizedNEW YORK (AdAge.com) — Among college kids' favorite brands: Facebook, Nike, iPod — and Time magazine. Those were among the findings of this year's Anderson Analytics fall survey, which since 2005 has posed a series of open-ended questions to college kids about their favorite brands and activities. This year more than 1,000 students across the nation were asked to quickly list things such as a favorite magazine or good book they had read recently.
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