Time, InStyle Editors Helped Create Print Ads for Google Campaign


Editors at 11 Time Inc. magazines — including Time and InStyle — were put to work on behalf of an advertising campaign for Google’s mobile app last fall, according to Time Inc. CEO Joe Ripp.

The move illustrates how quickly the editorial-driven culture at the magazines’ parent company, Time Inc., has shifted in little more than a year.

“Each editor had to come up with two to three questions per issue that were contextually relevant and would get our readers to open the Chrome app on their mobile device and ask Google,” Mr. Ripp told investors Thursday during a call about the company’s fourth-quarter earnings.

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