Time Inc. Video Is the ‘Prettiest Girl’ at the Dance, Says CEO Joe Ripp
Posted in: UncategorizedTime Inc., publisher of iconic magazines like People, Time and Sports Illustrated, introduced a slate of live and episodic digital-video shows at its NewFronts presentation Thursday in New York, pitching ad buyers on a slate that was the most TV-like yet among traditional publishers.
The programming includes “People Now,” a live-streaming daily entertainment and celebrity news show; “Eyesore,” a home makeover show starring former “Saturday Night Live” cast member Rachel Dratch; and “Fortune The Chat,” a one-on-one interview show with business leaders.
Sport’s Illustrated’s “SI Underdogs,” a series about high-school football players, will return for its third season. Its daily, live talk show “SI Now” will continue through 2014.
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