Time Inc. Creating 'Digital Desks' and Magazine Hubs
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In a “progress report” memo to Time Inc. editorial staff, Chief Content Officer Alan Murray on Monday announced the formation of 10 digital desks that will be dedicated to topics including business, celebrity, entertainment, food and sports.
“The job of each desk will be to cultivate and grow our digital audiences in its area,” Mr. Murray said in the memo, which was obtained by Ad Age. “The desks will include reporters and editors from different brands who will continue to work for those brands, but the desk heads will coordinate their efforts to help Time Inc. innovate and grow.”
Mr. Murray, in an interview back in July, when he was appointed to the top editorial role, said a priority would be figuring out how to better organize the company’s disparate brands and pool resources where it makes sense. “It’s not clear that the best way to attack that market is always with a single magazine brand,” he told Vanity Fair at the time. “We have all these different lifestyle brands. What this new structure lets us do is ask, is there a way to put all of our lifestyle content together or all of our health content together or all of our news content together in a way that better serves the mobile, social audience better?”
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