May
01
Time Inc. Campaign Will Tout Shift From Paper as Spin-Off Anniversary Arrives
Posted in: Uncategorized
Time Inc., the nation’s largest magazine publisher, is rolling out an advertising campaign to show that it does more than just print magazines.
A goal of the campaign, which carries the tagline “Open the Experience,” is to “illustrate the extraordinary transformation taking place at Time Inc.,” according to Time Inc. CEO Joe Ripp.
The campaign also aims to show that Time Inc. connects brands with audiences on multiple platforms, the company said.
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