Aug
13
Timberland Names Pereira & O'Dell Global Agency
Posted in: Uncategorized
Pereira & O’Dell has been named the new global creative agency for clothing and footwear brand Timberland after a review.
The agency will manage the account out of its New York office, which will be responsible for brand and seasonal strategy across multiple channels including digital, print and outdoor, according to a statement.
The brand in 2013 launched a rebranding called “Best Then. Better Now” that sought to reposition the brand, moving from a boot maker to more of a contemporary outdoor and lifestyle brand.
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