Oct 20

TikTok’s Campaign Lures Users With a Weird Story You Can Only Find on Its Platform

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TikTok videos are sometimes so famous that you don’t even need to be on TikTok to hear about them. That is the premise of the brand’s new global campaign–the debut work from Publicis Groupe’s Le Truc. The campaign centers around one of TikTok’s most popular videos, in which a New York woman discovers an entire…

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