Jul
09
Tiffany & Co Begins Global Media Agency Review
Posted in: Uncategorized
Luxury jewelry retailer Tiffany & Co. has begun a global media agency review.
The company has sent agencies a document requesting information and an introduction describing the goals of the pitch, according to people familiar with the effort. Those include increasing media innovation and collaboration, as well as identifying financial and operational efficiencies. Global media spending is over $100 million, it added.
Tiffany currently works with a handful of media shops around the world, so the pitch is likely an effort to consolidate those relationships.
Post a Comment