Hasta La Creative!

Even fine artists need corporate sponsors.

In a campaign to promote client TD Bank, Philadelphia’s Tierney commissioned a series of works from nationally exhibited, New York-based artists with the collaboration of Bridgette Mayer Gallery. The artists, who work across mediums, were each produced original tree-themed pieces.

Here’s one from Federico Herrero, who has three works in the Guggenheim:

The purpose of the campaign is to promote MillionTreesNYC, an eco-initiative describing itself as “a public-private partnership between NYRP & NYC Parks” that aims to plant one million new trees in the city by the end of 2015 — with the blessings of one Bette Midler.

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