Hasta La Creative!

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

In a spot for Beats’ new Powerbeats2, quarterback Marcus Mariota spends the NFL Draft in Hawaii to share his victorious moment with his family. And Geico’s caveman is good at saving money on his car insurance, but he’s not great at hand-eye coordination.

Amid layoffs and rumors that Tidal isn’t doing so hot, the music streaming service releases a spot touting member-exclusive tickets to a “One Night Only Show” in New York where Jay-Z will perform b-sides — including some he’s never done live before. (Maybe this will quiet critics?)

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