Thursday Wake-Up Call: Wieden & Kennedy gets a finger-lickin' win, plus other news to know today
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: Wieden & Kennedy resurrected KFC’s Colonel Sanders, transforming the white-haired, string tie-wearing mascot into a surprising icon of pop-culture zaniness. (Remember that time when Rob Lowe, playing the Colonel, sent a chicken sandwich into space?) Wieden, already KFC’s U.S. creative agency since 2015, has been rewarded with the additional duties of U.S. media buying and planning, Ad Age’s Megan Graham and Jessica Wohl write. Publicis Groupe’s Spark Foundry had handled the U.S. media account since January 2017. Now KFC is combining creative, media, digital, data and analytics under one integrated agency, the chain’s U.S. Chief Marketing Officer Andrea Zahumensky said. Or as Twitter’s Stacy Minero tweeted, you might call it “#ReBundling.”
X-Men + Avengers
Comcast has announced that’s it’s in the advanced stages of preparing a mega offer for 21st Century Fox’s entertainment assets, in hopes of thwarting the Walt Disney Co.’s own bid. There are many angles to this complex story about the future of the entertainment industry, and Ad Age tackles it via the nerd angle. Garett Sloane writes:
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