Thursday Wake-Up Call: Kaepernick wants to trademark his image. And AT&T plans a Netflix rival
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app. What people are talking about today: Colin Kaepernick wants to trademark himself. To be precise, his company filed for the trademark to a black-and-white likeness of his face and halo of hair, ESPN reports. The filing at the U.S. Patent and Trademark Office suggests the image could be used on “everything from shampoo and hairspray to jewelry and lampshades,” as well as for workshops or TV shows and movies, the report says. Kaepernick, the former NFL quarterback who was thrust into the spotlight for kneeling during the national anthem to protest inequality, is also an endorser for Nike. Trademarking his own image could give him a new platform for his activism and a new stream of income. Since his protests made him a controversial figure, nobody’s hiring him to do the job he originally intended playing pro football.
In other trademark news: Procter & Gamble has filed to trademark the internet catchphrase NSFW, along with FOMO, FTW and TL;DR for household products. Which raises a curious question which household products, exactly, are not safe for work, and why? Read more about it in the Ad Age Marketer’s Brief, which asks, “What would Mr. Clean say?”
Another Netflix-ish service
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