Hasta La Creative!

Racing ain’t cheap, and teams are seldom in a position to turn down money. This leads to some off-the-wall sponsorship deals. Crypto-currencies. Taylor Swift. Jesus. And, for a few glorious years in the late 1980s and early 1990s, “Dianetics,” in a campaign bankrolled by the Church of Scientology.

Incredibly, it wasn’t the only sci-fi-ish religion to dabble in racing (more on that shortly). But it was by far the most prominent.

In case you’re not familiar, “Dianetics: The Modern Science of Mental Health” was a self-help book by Scientology founder/science fiction author L. Ron Hubbard in 1950; it formed the basis of a sort of proto-Scientology metaphysical movement that swept the nation in the postwar years.

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