Hasta La Creative!

Portugal’s 2-2 draw with the U.S. on a last-second goal yesterday was the most-watched broadcast of a soccer game in U.S. history.

The match broadcast on ESPN was seen in 9.6% of U.S. homes for an average of 18.2 million viewers, the Walt Disney Co. network said in a statement. That total topped the 18 million viewers for the 1999 Women’s World Cup final between the U.S. and China on ABC.

The rating also topped the previous high for a men’s soccer game in the U.S., which had been a 9.5 for the 1994 World Cup final between Italy and Brazil. The 1999 women’s final remains the top game in terms of ratings points, with an 11.4. A single ratings point represents 1% of the total number of TV households.

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