Jul
17
Three Ways Facebook Needs to Execute on Video
Posted in: Uncategorized
Facebook’s recently announced move to begin paying video creators a cut of its video ad revenue is clearly a step designed to bulk up the social network’s video content and associated revenue.
But while the company has checked off all the right boxes on paper, here are three things Facebook needs to focus on while executing this strategy for it to have any hope of emerging from YouTube’s prodigious shadow.
Focus on the community
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