Three Strategies to Improve Agency-Client Relationships in ’14
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This hasn’t been the most harmonious year in Adland. Tales of procurement pressures, extended payment terms and the lingering agency-talent crunch have filled Ad Age’s headlines over the past 12 months. So we asked Nancy Hill for her take on what agencies should prioritize in the coming year.
Rethink your approach to talent
Survey after survey tells us that employees under 35 are largely unhappy. Not because we don’t pay them enough (although starting salaries are still an issue), but because they want to contribute and we’re not letting them. We have to realize that millennials have been creating content for most of their lives. Be it videos, photos, song lyrics or drawings, they are used to sharing and receiving immediate feedback. Agency structures don’t encourage or celebrate that kind of contribution from the start.
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