This Week in Twitter: Jason Collins to #HappyGreysonDay
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Our Twitter Week in Review chart uses data collected and parsed for Ad Age by the What the Trend (WTT) unit of HootSuite, the social-media management dashboard with more than five million global users sending 3 million messages each day. We’re back today with Volume 55. Scroll down below the infographic for some context — and watch for a fresh edition of our Twitter Week in Review each Friday.
It’s been a huge week for NBA center Jason Collins, who became the first male athlete in the “big four” American sports to come out as gay. He made the announcement through Sports Illustrated on Monday, followed up on “Good Morning America” on Tuesday and will appear with his twin brother, Jarron, on “Oprah’s Next Chapter” Sunday night. It wasn’t just Collins’ move (and the eloquent first-person piece in Sports Illustrated) that rocketed him to the top of the Twitter conversation, however; it was also the public reactions, both positive and negative, that kept his name trending all week. JetBlue did its part:
Thanks Jason, today we’re all on the same team. twitter.com/JetBlue/status JetBlue Airways (@JetBlue) April 30, 2013
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