May
04
This Week In Bullshit
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: One of the essential factors that has lead to the longevity of this blog is our access to the extraordinary abundance and diversity of bullshit in the advertising business.
Today we are honoring that heritage with a round-up of some of our favorite recent instances of marketing and advertising drivel.
We’ll start with McDonald’s. Last week, McDonald’s announced they were beginning a search for a new agency. McDonald’s CMO couldn’t just say, “We need new ideas.” That would have been too clear and simple.
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