This Viral Beer Poster Trend Shows Why Marketers Should Pay Attention to TikTok

Models in bikinis reminding you to “Find Your Beach” and “Get Some Summer” were once the staple of beer campaigns, but brands like Budweiser, Miller Lite and Heineken have recently diversified their outreach to attract more than just the male gaze. While the brewers themselves may be moving past sexualized marketing, TikTok users are giving…

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