Oct 20

This Self-Serve Ad Platform Will Help Publishers Guard Against Margin-Shaving

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This morning the American Cities Business Journal, a countrywide network of 44 newsweeklies, announced the launch of its newest software product, Adbook Portal, an offering designed to help smaller publishers improve their profit margins by streamlining the ad management process. The platform, which was created in partnership with ad-tech firm FatTail, allows ACBJ and its…

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