Hasta La Creative!

Have you ever heard what people say about Latinos? They’re intense, passionate and “macho”—a quality that’s often seen as protective.

Obviously, these are stereotypes. Another side of the “Latin man” is that he can be sensitive and expressive. But embracing “machismo” for its good qualities, without examining the bad stuff, can have unpleasant cultural side effects—like controlling behavior, which can lead to femicide, not to mention relatively unpunished rape. 

(Hey. Sounds familiar.)

To show its support ahead of an Aug. 13 protest in Peru, Grupo el Comercio-owned newspaper Peru 21, one of the most popular papers in the country, tossed its cover pages into the ring. With help from McCann Lima, the paper converted its front and back pages into signs that protesters could grab off newsstands, flip open and carry in the streets. 

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