This New School is a Pizza Lover's Dream: It's Last Night's New Ads
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Domino’s opens a mobile pizza school outside a Pizza Hut and encourages viewers to visit the school website. And the latest commercial from Dish renders Montell Jordan’s 1995 hit “This is How We Do It” as “Dish Is How We Do It” to promote a two-year price lock.
Meanwhile, “Arts and Craftsy Tony Romo” is the most digitally engaging TV spot on the air right, showing DirecTV’s campaign still has legs even after Rob Lowe. And the adorable spot for the Paper and Packaging Board takes No. 3 with its story of a boy trying to reach his father overseas with paper planes.
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