This Mazda Ad Suddenly, Weirdly Becomes … Not a Mazda Ad
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Denny’s is promoting its free Grand Slam Breakfast offer for all U.S. veterans (on Nov. 11, Veterans Day), while the FX Network shows off its FXNow app. And halfway through a 30-second Mazda ad, it gets taken over by “a pirate transmission from District 13” — which might be alarming if you didn’t already know that Mazda is a promotional partner for “The Hunger Games: Mockingjay — Part 1.”
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
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