This is what happened when Andy Awards judging went live
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R/GA L.A. Executive Creative Director Geoff Edwards, the only African-American juror, used the spot to open up a discussion on how marketers tackle diversity. “We’re about to have a conversation,” he said.
One of his fellow jurors happened to be Randall Smith, an associate director at P&G, so he turned to him and asked him about the spot’s brief and origins. “One of the things that’s crushing for us was the bias that frankly, I didn’t realize existed, and [that] these conversations were happening,” Smith said. “A lot of it was trying to get peple to talk about that because if you don’t have discussions, you’re not going to make any progress.”
“I think you got it wrong,” Edwards said. “I applaud the courage it would take to take on a conversation like ‘The Talk,’ but ‘The Talk’ involves so many things I feel weren’t achieved in this piece of work. The part of the problem we have in this country is the fact that the African-American male has been removed from the family unit. This was a perpetuation of that.”
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