This Is ‘SportsCenter’…on Your iPhone
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ESPN’s best-known brand is finally getting its own mobile app.
The sports media giant has renamed its ScoreCenter app after ESPN’s famed sports newscast “SportsCenter.” The rebranding coincides with a major update that aims to make the iPhone and Android app more of a full-fledged sports media destination than a source for the latest scores.
The rebrand is “signifying a tie-in to the TV show and really signifying for us a blending of adding more content and branding personality,” said Ryan Spoon, senior VP-product development at ESPN Digital Media. With more than 50 million downloads since its June 2009 launch, the mobile app “can be our largest digital property,” he said. Currently, the app is No. 2 among sports apps on iTunes to NFL Mobile.
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