Oct
19
This Company Is Challenging the Traditional Bra Business Model
Posted in: UncategorizedNot many women think about refreshing their bra drawer, which is a consumer trend that DTC intimates brand Cuup is trying to break. “These are things that we wear every single day,” explained CMO Abby Morgan. “We should be updating them to make sure we feel supported.” Cuup’s mission manifests itself in the design of…
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