Mar 20

This Bud’s for Ale Lovers

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CHICAGO (AdAge.com) — Anheuser-Busch is rolling out a brand extension of its flagship this fall called Budweiser American Ale. Scheduled to launch Oct. 6, the product will be a darker, richer beer than Budweiser lager, said Marlene Coulis, A-B's VP-consumer strategy and innovation.

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