This Brand Hired a 16-Year-Old to Build Its Following On Snapchat
Posted in: UncategorizedTeen retailer Wet Seal became the latest brand to try marketing on Snapchat when it handed over control of its new account on the ephemeral messaging service to a 16-year-old beauty vlogger for two days.
Following in the footsteps of Snapchat early adopters like 16 Handles, Taco Bell, Acura and the New Orleans Saints, Wet Seal created an account on the service last month. In order to get it off the ground with some actual followers, Wet Seal enlisted the services of Meghan Hughes, who goes by MissMeghanMakeup in the digital realm. She has 200,000 YouTube subscribers, 49,000 Twitter followers and 101,000 Instagram followers.
“We wanted to be thoughtful about how we could exponentially increase our reach, so we partnered with an influencer in the teen space,” said Leslie Hall, president at Wet Seal’s digital agency ICED Media.
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