Hasta La Creative!

Remember when beer was just this thing you drank on Saturday afternoon after you’d finished cutting the lawn or simply wanted to hang with a few friends at your favorite bar?

Well, thanks to modern marketing, beer isn’t beer anymore. It’s a lifestyle! Yes, a lifestyle. You don’t just consume beer any more. Nope, you consume the lifestyle the beer brand’s marketing team has created.

Trouble is, trying to live these epic lifestyles just makes one feel inadequate since most of us are never going to achieve the epic awesomeness we see in beer commercials, particularly this fast-paced collection of achievers who are part of a new Amsterdam Worldwide-created campaign for Warsteiner beer.