This Agency Created a ‘Callgorithm’ for the World’s Last Blockbuster

Before algorithms for binge-watching, there was a Blockbuster, the one-stop rental shop lined with VHS tapes and DVDs where customers walked (not logged) in for that night’s entertainment. The friendly sales clerks decked out in blue-and-yellow polos made picking a movie easier, unlike the laborious chore that it is now. Then, almost all 9,094 locations…

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