Hasta La Creative!

“Find love when you least expect it, just open a tab.” That’s the promise of advertising trio Adam Lowe, Daniel Hall and Shib Hussain, who plan to utilise the ‘new tab’ button in Google Chrome to bring dating to your desktop. From the cheeky minds behind Adland Chat Up Lines, Tab is a desktop-based dating service that lets you browse the web and find a date at the same time.

So how does it work? Presumably pretty simply:

After installing the Chrome extension, whenever a user opens a new tab they are greeted with a potential match. If both users click the heart, they can exchange messages in the same window. If not, they simply carry on browsing the Internet until they’re ready to open the next tab. The service banks on the fact that people open hundreds of tabs a day whilst browsing the Internet.

Co-founder Shib Hussain told Adland:

We designed Tab to be the most seamless and frictionless way to find love online. It fits into people’s normal online behaviour, so you can find love in every corner of the Internet.

For people like me who have basically given up on a) A work-life balance, and b) Ever finding anything approximating love, this could be exactly what us busy antisocial creative types need. Despite hearing almost daily from my Art Director how I should be on Tinder, I’m simply not excited by the idea of being actively rejected in both real life, and actively on the online dating scene. This might be a nice way of creating those serendipitous chance meetings in life, only in your browser as you desperately seek inspiration on Reddit. And who knows, maybe in a few years we’ll be asking “What’s a nice girl like you, doing in a Tab like this?”

You can find out more about Tab by visiting their site www.tab.dating (currently in beta, and launching later in the year).