Hasta La Creative!

For most ad agency staffers, Memorial Day is celebrated with a day off, marching bands, retail discounts and perhaps fireworks. But at one New York shop, it’s decidedly quieter.

“Memorial Day is very personal for everyone around here,” said Sherry Russell, co-founder and chief creative officer of Anyi Brigade. “We are low-key in our observation we allow our staff the space and time to observe [or] serve in a way that is most meaningful to them.” This year the agency plans to post a brief essay by an employeean Army veteranon its social media pages about the significance of the day for its staff.

And the day does have special signficance for the agency, which by design is heavily staffed mainly by military vets.

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