Thinx Imagines a World Where Men Get Periods and How It Would Change Our Culture

Four years ago, Thinx first came onto the scene with seemingly controversial ads on the New York subway that used grapefruits and eggs to suggest a women’s menstruation. Now, for its first national campaign, the “period-proof” underwear brand is once again reinventing the conventional wheel on periods by debuting a new campaign that asks if…

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