Jan
14
Think Sochi Olympics Are All About Facebook and Twitter? Wrong! Get Ready for VK.com
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Brands may think the Facebook and Twitter data flow is all they’ll need to track during the 2014 Winter games in Sochi, Russia. But they would be wrong: VK.com — formerly VKontakte (meaning “in touch” or “in contact” in Russian) — is the dominant social network in Russia
Today Gnip, known as a reseller of Twitter’s data pipe, added data from VK.com to allow brands to better track conversations going on in Sochi.
Though at first the amount of information provided won’t be quite as extensive as the Twitter data firehose that is key to Gnip’s business, it promises to add nuance to the brand sentiment measures firms like Coca-Cola and Nike will be tracking during what promises to be an especially politically-charged event.
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