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Costco shoppers spend 149% more per visit than at the average retailer, and dollar store shoppers are around 30% more likely to make a purchase than when visiting other retailers. The data is based on a new attribution- measurement offering from mobile-location firm Placed.

Its media agency partners and their restaurant and retail brand clients will use the metrics to standardize the way they gauge their online and brick-and-mortar sales, and to better show the impact of mobile ads on offline consumer behavior.

“Clients have asked us “Can you figure out, did [consumers] buy something and how much did they spend?'” said David Shim, Placed CEO, noting that agency clients want physical store metrics that match digital ones, such as cost per store visit and average order size.

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