May
11
TheSkimm, an Email Newsletter, Has the Attention of Media Execs and Celebs
Posted in: Uncategorized
It’s party season for the media and marketing community in Manhattan, home to weeks of lavish NewFronts and upfront events where TV networks, digital startups and old-school publishers pitch their shows and digital-video series to advertisers.
But at the same time a far less flashy medium is capturing the attention of media execs: email. An email newsletter called TheSkimm, for example, is reaching young women by delivering the day’s news in a breezy conversational way, like your friend telling you what’s happening in the world.
“They’re killing it among that demo,” one high-ranking digital-media executive told me recently.
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