Jan
03
These Silent Autoplay Ads on Facebook Are Helping People With Hearing Loss
Posted in: UncategorizedSoundtracks can drastically change the emotional tone of a video. BBR Saatchi & Saatchi cleverly leverages this fact in a campaign for an Israeli nonprofit serving people with hearing loss. Three ads for the group, known as Bekol, use Facebook’s in-feed video format, which runs automatically but stays silent until clicked, to pair striking visuals…
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