Jun 18

These Programmers Are Ready to Test Project OAR’s Addressable Tech

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Nine major programmers are set to begin trials of Project OAR’s addressable TV technology. Fox, ViacomCBS, NBCUniversal, E.W. Scripps and AMC Networks will begin their tests on June 24, while Disney Media Networks, Discovery Networks, Hearst and WarnerMedia will start their trials in mid-August. Since its formation in March 2019, Project OAR (Open Addressable Ready)…

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