These Mobile Tech Entrepreneurs Found Love in Data


They connect social media data to their calendars to get up to speed on people they’ll meet that day. The egg tray in their fridge alerts them when they’re low on yolks. She’s a former IBM researcher who’s studied Swahili, Sanskrit and C+. He’s a former hip-hop DJ with a penchant for vintage motorcycles.

Life isn’t just an emerging tech data onslaught for MobileROI Co-Founders Puneet Mehta and Sonpreet Bhatia. Sometimes it’s an ayurvedic cup of warm milk with turmeric and organic honey.

The first annual NYC BigApps competition in 2009 steered them from gigs in the financial industry into the world of mobile software. Their NYC Way iPhone app compiled several resources for tourists and residents into one, scored an honorable mention at the conference, and a chance to meet then-Mayor Michael Bloomberg.

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