Apr
09
These Brands Are Writing the Playbook for Women’s Sports Sponsorship
Posted in: UncategorizedInvestment in women’s sports is growing rapidly, and for brands looking to get in on the ground floor, several companies are providing a playbook. Heading into upfront season, women’s sports are one of the hot ticket items, and the reasons are obvious: Ratings are growing exponentially–including highlights such as Caitlin Clark and Iowa’s win over…
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