These Are YouTube's Most Popular Ads of 2014
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Many of this year’s most popular YouTube ads will never be seen on TV. That’s a big departure from even a couple years ago and suggests that advertisers are starting to realize that repurposed TV ads aren’t their best options online.
When YouTube released its first annual top-10 ads list in 2012, most of them were either TV ads rerun online or teasers for soon-to-be-televised Super Bowl spots. Two years later the Google-owned video service’s list of the most popular ads is overrun with digital-native spots.
While three of this year’s top YouTube ads were World Cup- or Super Bowl-related fare, half of YouTube’s top 10 spots of 2014 were not designed with TV in mind. Heineken, Budweiser, Procter & Gamble’s Always and Duracell brands and 20th Century Fox’s film “Devil’s Due” each cracked the list with ads made originally for the web.
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