Feb 03

These 5 Brands Saw the Biggest Boost on Amazon During and After Super Bowl

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In a study of how TV advertising impacts short-term purchasing behavior on Amazon, ecommerce analytics company Profitero found Super Bowl ads prompted viewers to buy both during and after the game. Profitero said it looked at the average market share of 120 products on Amazon from 6 to 11 p.m. ET on Feb. 2 versus…

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