There’s Value in Thinking Different—Here’s to the ‘Crazy Ones’

The value of “different” thinkers–the “crazy ones,” as Apple called them back in the ’90s–has never been greater. While many claim to want innovation, all too often the emphasis is placed on the wrong things–things like school education or experience in the “right” agency for the requisite amount of time. Such qualifications are almost anti-originality;…

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