There's a TV Content Bubble. What Will You Do When It Bursts?
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It feels like there’s too much TV. FX Networks CEO John Landgraf has been talking about a TV content bubble for years. According to a list compiled by FX, 412 scripted shows premiered in 2015 and another 455 in 2016. This year, we’re on pace to exceed that number, which is why Landgraf recently said TV is headed “from an optimal number of shows to an unmanageable number of shows.”
Leading the streaming charge, Netflix CEO Reed Hastings, who has borrowed $20 billion to finance content operations, recently said, “we’re competing with sleep.” Comments like these should concern TV content owners. Yes, the industry is moving toward a nonlinear future, but it’s also producing too much content. Put simply, we have a TV content bubble, and we need a plan for when it bursts.
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