There Won't Be a CMO at the New Kraft-Heinz
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The new Kraft Heinz Co. will not have a chief marketing officer, and the senior leadership team will be dominated by current Heinz executives, according to an announcement today naming the company’s senior leadership team.
The Kraft-Heinz merger was announced in March and is expected to be completed later this year. It was previously announced that current H.J. Heinz Co. CEO Bernardo Hees would serve as the CEO of Kraft Heinz. But until today’s announcement it was not clear who would hold the other top positions for what will be the third -largest food and beverage firm in North America and fifth-largest globally.
The top marketing position will go to Kraft veteran Nina Barton, whose new title will be senior VP-marketing innovation, research and development. Ms. Barton is currently Kraft’s VP-marketing for coffee. However, Ms. Barton is not listed as a member of the 10-person senior leadership team reporting to Mr. Hees. Rather, Ms. Barton is listed as a member of the “extended leadership team,” reporting directly to George Zoghbi, a Kraft veteran who will become chief operating officer of U.S. commercial businesses for the new company.
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