Mar 22

Theranos Was Founded on Elizabeth Holmes’ Lies, and Marketers Fell Prey

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The story of Elizabeth Holmes and Theranos is already Silicon Valley folklore. It is a story of an entrepreneur with impeccable credentials who hoodwinked investors, customers, partners, employees and even her own board on a journey to an $8 billion startup valuation before it all came crashing down. John Carreyrou, the Wall Street Journal reporter…

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