Hasta La Creative!

So WARC, or the UK-based World Advertising Research Center, released a list today. WARC, for those who don’t know it, describes itself as “an online service offering advertising best practice, evidence and insights from the world’s leading brands.”

The “WARC 100? is an annual compendium of “the world’s 100 best campaigns and companies, based on their performance in effectiveness and strategy competitions”. In other words, the organization assigns value to award-winning ads via a not-quite secret methodology in order to determine which campaigns and agencies were “smartest.”

On to the results: Omnicom defeated WPP in the “smartest holding company in the world” category, so we eagerly await Sir Sorrell’s response.

You’re more interested in creative, though, so here’s the list.

And the winner is…

(more…)

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